Under the pressure of increasing customer demand, competition is fierce for many organisations within the beauty sector.  Indeed, operational margins, service levels and stock levels are becoming decisive performance indicators and the flexibility to respond is vital for every market leader.  Within this innovative environment, companies are facing several issues:

  • An globalisation of business activities and a sustainable growth in emerging markets
  • A sharp fluctuation of sales due to seasonal or fashion trends
  • New product launches represent a significant part of company turnover
  • Product life cycles are becoming shorter
  • An increasing number of promotions with a growth in the effects of cannibalisation
  • A rise in multiple distribution channels
For several years a growing number of companies in the beauty sector have relied on FuturMaster for their supply chain management projects.  Many of our customers have turned to FuturMaster in order to achieve the ability to deliver successful product launches, reduce inventory and waste and minimise delivery costs.